Branding Mistakes to Avoid: Who Are YOU?

Like most folks, you’ve most likely heard someone say, “your brand should reflect who YOU are.” Try not to be too confused by this. As it relates to your business, the “YOU” in that statement, is related to your business, and not you as a person.

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Klemont Wright
Branding Mistakes to Avoid - Mission & Vision

It’s not uncommon for an entrepreneur to have a business idea, gather the tools and resources needed to start and run that business, and be off to the races. It’s also not uncommon for an entrepreneur to run a decent business with decent results without any concrete goals or objectives for months, or years even.

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Klemont Wright